Reviews (61)

The Antithesis of Winner-Take-All
If you became hopelessly depressed after reading "The Winner-Take-All Society" by Frank and Cook, then "The Long Tail" will provide you with some solace. Nothing ever reaches its logical conclusion, and economic rewards will not aggregate to the top ad infinitum. The ability to make an infinite number of copies of the "best" song or movie or book contrasts with the infinite shelf space available on the internet. "The Long Tail" demonstrates why that shelf space will be a highly democratizing force. People are always looking for something new, and the traditional, monopolistic channels (or gatekeepers) are under siege, even now.

Pop-science goes marketing
The big thing these days seems to be science writers like Malcolm Gladwell coming up with best-sellers that, charitably put, are very light on facts and very long on sometimes outlandish assertion. Chris Anderson, editor in chief of Wired magazine, joins the parade with his silly - yes, silly - claim that businesses like music and movies are no longer driven by hits, but by the "long tail." That it is the thousands of titles that people buy or rent infrequently. Somehow, according to Anderson, the idea of web merchants making a zillion titles available and some of those titles being sold or rented once or twice will be the "transformation . . . coming to just about every industry imaginable." Uh, no it ain't. Nowhere in the book does Anderson factor in the reality that someone pays for the production of all those videos and music tracks that rent or sell infrequently. Nor does he account for the reality that not every web merchant can acheive the volume of an Amazon or eBay. In other words, Anderson has discovered the obvious: if you make 30,000 movies available for rental, let's say, through a Netflix, many of the cult titles and dogs will be rented. Anderson pounds on this "long tail" effec while glossing over the fact that the neighborhood video rental store won't carry 30,000 titles. The profits from the occasionl rental of the 30,000th item on the list won't match the cost of acquiring and keeping it in stock in a store, while it makes little difference to a Netflix.
Insights that influence Google's strategic thinking.
98 Rule: Netflix reckoned that 95 percent of its 25,000 DVDs rented at least once a quarter. Amazon using an independent academic research on its book sales suggested that 98 percent of its top 100,000 books sold at least once a quarter.Digital space cost per DVD is very cheap and represent almost no physical inventory space excepting magnetic medium storage.In the sale of one or two DVDs, the traditional retail runs out of steam because it can turn inventory fast enough to pay for physical space, but the economics of online retail keep going.Eventually, Amazon will localize and print digital media using high-speed printers producing a book in seconds from an electronic catalog, the birth of a book replication. DVDs will be replaced by wireless iPods, who are paying subscribers to iTunes, will increase the speed of distribution and volume of sales of the media they prefer. The 80/20 rules are changing.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Consumer Behavior - General    5. Economic Conditions    6. Economics (General)    7. Economics - General    8. Internet marketing    9. Market segmentation    10. Marketing    11. Marketing - Research    12. Sales & Selling - General    13. Technological innovations    14. Business & Economics / Economic History   

Reviews (30)

This is practical money-making info, unlike most internet marketing BS...
I've spent thousands (ok probably tens of thousands) of dollars on information about how to make money online. If you're like me, you already know that 99% of the stuff out there is garbage.
One Thumb Up
This text was good in providing elementary facts of adsense. Most of the content is filler, though. It's published on cheap, thick paper. I implemented several things, though.

Very Few People Really Want to Tell you Their Adsense Secrets.
Hi Adster, ,
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Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. E-Commerce - Internet Marketing    6. Business & Economics / Advertising & Promotion    7. Business & Economics-E-Commerce - Internet Marketing    8. Business & Economics/E-Commerce - Internet Marketing   

Reviews (19)

Very fast and professional
Well covered by cushion and a book was in very good condition as the seller described.No complaint.

A comprehensive, original work
An excellent resource, which not only covers all the relevant ground regarding conceiving and implementing an SEM program, but discusses the necessary approach one must take to make your program happen in the business environment. I've never seen a such a "how to" resource include -- and in such thorough and accuate detail -- these circumstances. A welcome approach which was very helpful to me in my day-to-day work.
Finally all ends covered for SEO and SEM
This book covers all angles.
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Subjects:  1. Computer - Internet    2. Computer Books: Web Programming    3. Computers    4. Internet - Web Site Design    5. Internet marketing    6. Web search engines    7. Business & Management    8. Computers / Internet / Web Site Design   

Reviews (11)

Excellent textbook on E-commerce
I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce.

Good, but dated....
I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.
Great Buy
This was a great buy, The book came in the indicated condition and has been a great help! ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. E-Commerce - General    5. E-Commerce - Internet Marketing    6. Marketing    7. Business & Economics / E-Commerce / General    8. Business & Management   

Reviews (70)

Read it in One Night
There aren't many eBay books that are entertaining but this one was. Lots of good stories to keep you interested, and when all is said and done there's a lot of good information here on creating auctions and really thinking like a seller. Somewhat self-promotional, buy hey the guy's a success story.

Enthusiasm is contagious, but Ginsberg has much to gain
This book is fun and well written, but it started to sound a lot like Network Marketing books I'd read in the past, and when I first sniffed the aroma of Ginsberg's intent to sell me ebay tools, I was a bit dismayed...okay, he's got more than one agenda. I agree that there is A LOT of repeition, but maybe that's a good thing.. .it sinks in. However, Ginsburg's writing gives the feeling sales are really hot on Ebay...and that if you put stuff upyou're very likely to sell it. Maybe, maybe not. Halfway through the book I went online to check the seller listings... as he suggests....and I was pretty mollified to see just how much goes UNSOLD on EBAY every day.Putting those stats side by side would be a bit sobering, I think. I love to buy on ebay, I've tried to sell a few things without much luck (except new books.)YOu have to spend more to sell more and I've been stingy.. so with his help, I plan to experiment a bit...but I have no doubts this is not as easy as his enthusiasm makes it sound. But when you're making millions, I guess it's easy to get enthusiastic, especially if that sells more books and more software.Now I'm looking for a book that says... yes, you can, BUT!:-)

Lots of information for the beginner.
There is a lot of information to get you excited about starting to buy/sell on Ebay.A tiny bit too many "stories", but excellent source of the basics.Just be sure to flag pages as you go to reference and your start up will be much easier.Just attended Ebay 101 class ($95) and much of the stuff I had already learned from this book.Definitely worth the price of the book. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. E-Commerce - Internet Marketing    5. Industries - Retailing    6. Internet - General    7. Internet auctions    8. Management    9. New Business Enterprises    10. Sales & Selling - Techniques    11. Small Business Management    12. Small business    13. eBay (Firm)    14. Business & Economics / E-Commerce / General    15. Business & Management    16. World Wide Web (WWW)   

Reviews (27)

Meaty Part is in a few chapters
I guess, that for a newbie, the entire book would be interesting, but for me, i found the meaty parts to be in part III , from chapter 6 onwards.
One of the best AdWords book available
This Adwords book by Andrew Goodman is probably one of the best Adwords books around and even got positive feedback from the Google Engineer Matt Cutts (at Matt Cutt's personal Blog).
Somewhat out of date but still pretty useful
Google is the most popular Internet search engine, so having your ad pop up on its search results can be a boon for your business. The challenge is to get your ad to appear on the first page of search results by using just the right keywords. Author Andrew E. Goodman shows readers the best ways to play the AdWords game. The primary warning is that Google AdWords rules change faster than a book can be published, and they have changed since this book was issued. However, the book still provides valuable concepts and ideas for online ad campaigns. Learn how to select the right keywords, write copy, test your ads, modify campaigns based on collected data, set a budget and reduce the chances of attracting the wrong prospects. We believe this book gives readers a better understanding of how to work with search engine ads. ... Read more

Subjects:  1. Business / Economics / Finance    2. Computer Books: Web Programming    3. Computers    4. E-Commerce - Internet Marketing    5. Google    6. Google AdWords    7. Internet - Browsers    8. Internet - Web Site Design    9. Internet marketing    10. Marketing    11. Computers / General    12. Internet   

Reviews (12)

E-Business Demystified
Every chapter is very informative and applicable. It's packed full ofuseable information about how to enter into the new world of internet commerce.
Step-by-step process for developing your own Internet site!

Better than you'd think from the title!Really!
Give this one a chance in spite of the title.It really does break down the different types of web sites (and hybrid-types) that make money.And after such "what do I do on the net?" fundamentals, it does add simple, inexpensive nuts and bolts to get ideas up to speed almost immediately.Examples throughout, as well as specific resource recommendations.Good for confidence, as it reveals that internet money-making is neither rocket science nor spam hype. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. E-Commerce - General    5. E-Commerce - Internet Marketing    6. Electronic Commerce    7. Entrepreneurship    8. Internet    9. Internet - General    10. New business enterprises    11. Information technology industries   

Editorial Review

Reviews (33)

Good ideas, examples and results.
I bought this book being a newbie to bloging. Results after I've read it? I would call my self a bloging enthusiast now.
A bit too much in the typical management book mode
Blogging is all the rage these days and authors Scoble and Israel proclaim that "blogs are changing the way businesses talk with customers." The claim is vastly overblown in the sense that most businesses do not and will not talk "with" their customers, but rather talk "to" them.
An Insider's View
Fascinating book.Scoble practically invented blogging, and both authors are totally immersed in it. They know the bloggers, the technology, the history, and the culture. They don't know the future, but they make some pretty good predictions.
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Subjects:  1. Blogs    2. Business & Economics    3. Business / Economics / Finance    4. Business Communication - General    5. Business communication    6. Business/Economics    7. Communication In Business    8. Customer Service    9. Internet    10. Internet - General    11. Social aspects    12. Business & Economics / Public Relations    13. Business & Management    14. Sales & marketing   

Reviews (1)

Very solid practical text on conductingMarketing Research
Even though this is a textbook, it is quite readable and I think it organized in a very clear and helpful way.The book is divided into three parts:Read more

Subjects:  1. Business & Economics    2. Computer - Internet    3. Computer Books: General    4. Internet - General    5. Marketing - General    6. Marketing Research    7. Business & Economics / Marketing / General    8. Market research   

Reviews (8)

The best book I have read on selling on eBay!
"eBay income," by Cheryl Russell is unique among the hundreds of books on the subject, in that it takes the reader on a step by step journey through the process of learning how to sell on eBay, without overloading them with difficult to understand language that is so prevalent in other books on eBay selling. A knowledgeable "reader friendly" grasp of just how to go about doing business on the eBay website
eBay Income: How Anyone Of Any Age, Location, And/Or Background Can Build A Highly Profitable Online Business With eBay by Cheryl L. Russell offers a knowledgeable "reader friendly" grasp of just how to go about doing business on the eBay website. Outlining in considerable detail the most tactful and profitable approach to making the most profitable and productive management approach to sales online through the auspices of eBay, readers are provided with a wealth of first hand, experienced-based, practical advice that can have those readers up and operating before the day is out. If you have something to sell or are looking for something to buy as part of your own online entrepreneurial venture utilizing the Internet's most popular do-it-yourself website for buying and selling, then eBay Income is especially recommended and essential reading for its profusion of precise, intelligible tips, overall ideas, and step-by-step instructions.
From the basic to the inspired
Never been on eBay before but looking for a place to sell some treasures that you found at the second-hand shop?Put up a couple of auctions and wondering why they never sold?Trying to figure out how to maximize your profit in such a variable environment?Look no further!Russell's book covers everything from setting up a seller's account (and the different types thereof) to writing a business plan, marketing strategies, and success stories.The main point of the book is that, like any business, running an online eBay business required professionalism in all areas.What separates the eBay hobbyist from the profitable business owner is the willingness to plan ahead, account for income and expenses responsibly and legally, and to sell yourself at every opportunity.This book will show you how.After the first chapter (an introduction to eBay's mission and history), the book moves through the information you'll need to know through the process, and each chapter ends with a checklist of steps to complete before you move on to the next chapter.The book is clearly and entertainingly written, with lots of fun anecdotes showing you other eBay sellers and how they learned the hard way (so you don't have to).Although you may not be able to find exactly what you're looking for using just the chapter titles or section headings, I really would recommend that you read the entire book and complete the worksheets before moving on, anyway.I've recommended this book to a number of my personal friends and clients, and I definitely recommend it to anyone looking to increase profits and reduce hassles. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. E-Commerce - Internet Marketing    5. Electronic commerce    6. General    7. Industries - Retailing    8. Internet - General    9. Internet auctions    10. New Business Enterprises   

Features

• Illustrated

Reviews (15)

Essential For People Who Want To Make Money With Google
'Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs' by Harold Davis is one of those specialty books that is absolutely a must have for anyone that wants to succeed with advertising on Google.Teaching you the ins and outs of how to use the behemoth marketing tools AdSense and AdWords, this book will instantly start producing results if you stick to what this says and learn to make ads that are not only seen, but seen OFTEN.300+ pages of advertising yum yums will get more people to pull over and take a look at your web site, and you will better understand the metrics behind what kinds of advertising works and what DOESN'T.
Though not groundbreaking, a comprehensive and current reference on marketing your site through Google
Harold Davis has not necessarily broken new ground with his "Google Advertising Tools" book. Yet, he's managed to put together a volume that summarizes effectively the basics of SEO and how to structure your site to maximize return on investment as a lead into Google Advertising at large. Starting with Google AdSense (placing Google Ads in your site), he works his way into AdWords (buying pay-per-click keyword-based ads) to wrap the book up with a detail discussion about the APIs offered by Google if developing tools to maximize your overall use of Google's interface and options is up your alley.
Good Book
I'm just getting in to the "Adsense" arena and I found this book to be quite informative. More than enough to get me started. ... Read more

Subjects:  1. Advertising    2. Advertising & Promotion    3. Computer - Internet    4. Computer Books: Web Publishing    5. Computers    6. Internet - Browsers    7. Internet - Web Site Design    8. Internet - World Wide Web    9. Internet advertising    10. Internet marketing    11. Business & Economics/Industries - Retailing    12. Computer / Internet    13. Computers / Internet / World Wide Web    14. Computers/Internet - Browsers    15. Computers/Internet - Web Site Design    16. Computers/Online Services - General    17. Computers/Social Aspects - Human-Computer Interaction    18. Electronic commerce    19. Google, web advertising, AdWords, AdSense, google.com, selling, paid search    20. Internet   

Editorial Review

If you pick your books by their popularity--how many and which other people are reading them--then know this about Read more

Reviews (64)

Excellent Material On Search History & Google
Extremely readable book. Good history of early seach companies like GoTo and their business models, in addition to Google

Half the Battelle's book zips! Then journalism settles in
"The Search" by John Battelle is a casual and mostly entertaining walk through the last 10 or so years of digital search, mostly but not entirely centered around the phenomenon of Google.
History of Google, Not Search Engines
Though I'm coming to a review of The Search a year too late, I can explain why. I bought the book on its release, very excited to read some good journalism about the hottest business topic of the day. I was sure that Battelle, who had been chronically his progress on the book on his own blog, would deliver. Halfway through the book (in a matter of three days - a possible sign pointing to its lack of depth) I'm realizing that this is not the case.
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Subjects:  1. Business / Economics / Finance    2. Computer Books: Internet General    3. Computer Industry (Economic Aspects)    4. Computers    5. E-Commerce - Internet Marketing    6. General    7. Industries - Computer Industry    8. Internet - General    9. Internet industry    10. Internet searching    11. Science/Mathematics    12. United States    13. Web search engines    14. Technology / Social Aspects   

Subjects:  1. Business & Economics    2. Business/Economics    3. Computer networks    4. E-Commerce - Internet Marketing    5. Electronic commerce    6. Internet marketing    7. Small Business - General    8. Small Business/Entrepreneurship    9. Small business    10. Business & Economics / Small Business    11. Sales & marketing   

Reviews (5)

Great help for the new user.
I purchased several copies of the book for my sales team whose technical proficiency was across the board.While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold.It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective.
Dumming it down for an admitted dummy
As a new user to the CRM program, Salesforce.com, I was overwhelmed by the amount of information presented on the website.My first thought was, "I wish somebody would writed a "Dummy" book for the program.I was pleasantly surprised to find out that it was being released and ordered my copy immediately.I received my copy shortly and began reading and applying the data presented in the book.
You'd be a dummy not to buy this book!
"Salesforce.com for Dummies" is, hands down, the best reference guide for salesforce.com users and administrators alike.Tom Wong has done an excellent job with this book.It is packed with useful tips that will help even the most experienced users and/or administrators get more from Salesforce.com.If you are ready to maximize your investment in Salesforce.com, pick up "Salesforce.com for Dummies."You'd be a dummy not to buy this book!
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Subjects:  1. Business & Economics    2. Business Software - General    3. Business/Economics    4. Computers - Accounting Packages    5. Customer Service    6. Customer relations    7. Internet - General    8. Management    9. On-Line Data Processing    10. Computers / Business Software / General    11. Other software packages    12. Sales & marketing   

Reviews (13)

Great Information for Online promotion
Hi. I am a REALTOR in the FL keys with 3 web sites. I found the information in this book very helpful. It pointed out very specific ways to promote a site and also provided good sources for backup.It is hard to find material these days like this that really point out ways to promote yourself online that really work.

Outstanding book on Technology marketing
In reading this book, there is only one other venue where you will learn as much on marketing with the use of technology, that is the e-Pro course offered by NAR.This book walks you thru the process of setting up your technology marketing plan.

Excellent Resource
REAL ESTATE RAINMAKER: GUIDE TO ONLINE MARKETING was recommended to me by web designer. I have almost completed my first read and plan re-read it again. There's a lot of very detailed and specific information and is a must read for agents who market on the internet. ... Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Internet marketing    6. Marketing    7. Real Estate - General    8. Real Estate - Sales    9. Real Estate Administration    10. Real estate business    11. United States    12. Business & Economics / Real Estate    13. Business & Management    14. Internet    15. Management of real estate, property & plant    16. Property & real estate    17. Sales & marketing   

Reviews (30)

Great Tips, Good Read
I loved this book, and I've read lots of eBay books. Unlike some other writers these guys give you the straight story--the good with the bad--and don't make a lot of pie in the sky promises. This really keeps you centered, and realistic.I found some great tips for sourcing, which is a real challenge for all the sellers I talk to. There were also helpful tips on auction management, customer service, and selling internationally. The profiles of actual PowerSellers and many quotes and anecdotes really made this a good read.

My best eBay book investment to date.
As you can see from my Me page, User ID harleyglasses. I have read many eBay related books. This one tops my list for may reasons. Althought they are not powersellers, Brad and Deb don't pretend to have invented the information in their book, they start off by thanking all of the Powersellers and other professionals that contributed to the book. I might add that many are in the top 100 sellers on eBay and are members of PeSA, the Professional eBay Sellers Alliance. Brad and Deb have all the right connections :-)
Not as good as expected.
Not the in depth information that I thought it would be.Some useful information but I was expecting more.Get it used and it would be worth the money. ... Read more

Subjects:  1. Business / Economics / Finance    2. Computer Books: General    3. Computer network resources    4. Computers    5. E-Commerce - General    6. Electronic Commerce    7. General    8. Internet auctions    9. Internet marketing    10. Sales & Selling - Techniques    11. Selling    12. Special Business Operations    13. Business & Economics / Entrepreneurship    14. Computer Software Packages    15. Internet    16. Retail sector   

Reviews (6)

An absolute "must-have"
Author Bruce C. Brown, How To Use The Internet To Advertise, Promote, And Market Your Business Or Web Site - With Little Or No Money is a straightforward, how-to guide to maximize the advantages of an online site and promote one's business. Written for computer users of all experience levels from novice to expert, How To Use The Internet To Advertise, Promote, And Market Your Business Or Web Site covers how to generate more traffic to one's site without resorting to illegal schemes like spam mail, positive branding, methods for automating one's website, creating e-zines and newsletters to generate interest, using an auto-responder, search engine optimization, how banner advertising works, and more. An absolute "must-have" especially for small business owners seeking to maximize their online publicity for minimum expenditure.

Do you want to make some money on the internet?This book will answer your questions!
The internet is full of unexplored ways to make money and this book is full of ways to make money via the internet using your web site.If you are looking for a way to advertise and promote your business, then this book is for you.Learning more about search engines, banners, online auctions, and affiliate programs can help to move your business that next step.